Soft Surroundings started as a catalog business and was founded in 1999. Their unique clothing collections are developed with your comfort AND style in mind and it’s only been the past couple of years that Soft Surroundings decided to bring their catalog to real life by opening brick and mortar retail stores around the country. Currently they have opened stores in roughly 35 states with many more to come.
So when SS reached out to me a few months ago to invite me to their latest store opening here in Albuquerque, New Mexico I was beyond stoked! You see, I’ve been a fan for many years and many a SS product hangs in my closet, sits on my vanity and/or is displayed in my home. Huh? Yessss friends, Soft Surrounding isn’t just clothing … but more on that in just a smidge.
Our store grand opening was last Friday morning and what makes these openings so special is that Soft Surroundings gives the first 100 customers a FAB swag bag filled with SS goodies and the word was out on the street, as the crowd started to form early in the AM and crazily wrapped down and around the block.
Being a world famous fashion blogger that I’ve had a lovely, collaborative relationship with SS for a few years now, they offered me early access inside the store ahead of the hundreds of people patiently waiting outside. #LoadsOfSideEye Once inside, I was able to get the lay of the land and quickly plotted my shopping path because once those doors opened I knew it was going to be a shopping zoo.
And minutes before security actually opened the doors, I had a brief moment of panic wondering where exactly I should position myself for what was about to go down. … as I posted on IG.
*** The crisis was averted once I realized that Soft Surroundings was serving champagne and yummy macaroons they flew in specially for this event.
And so the fun MADNESS began! I first headed to the jewelry department, because even though I do have my own jewerly collection, I truly believe that we all need a vast jewelry wardrobe.
Luckily for me Santa follows the blog.
You may not know this, but Soft Surroundings also sells furniture, rugs, home decor and FABBBBB bedding collections.
This is what I imagine snuggling with a cloud would be like.
But my fave part of the store is their beauty bar, where they offer SO many products for your face, hair, body and for your overall well-being. There’s also a full team of beauty experts just waiting to answer any question that you might have.
OH ~ and although I know that most of you readers are located all over the country, I did want to pass along something special to my fellow New Mexican readers. Our new Soft Surroundings has something that NO other Soft Surroundings store currently has. We have what’s called the Style Suite which is a section where you can shop a collection of items that are only in the SS catalog and not actually stocked in the store. When you shop the Style Suite items in the store, they will be shipped to your home for FREE! *** this IS special because if you shopped these items online, a shipping fee would be applied to your order. #YayForNewMexico
And for those of you with inquiring minds and wondering just what exactly was in the swag bags ~ just clicky clicky on the below. Happy Monday, everyone!
We have one in Virginia and this is where my mom and I shop together.
Where is their new store in Albuquerque?
It’s in Uptown … and it’s gorge!
Hurray for SS!! They seem to have absolutely everything!
We just got a beautiful new Soft Surroundings store in suburban Detroit in the spring — and I was invited to the press opening too. What a lovely place. Just being in these stores is a lift for the soul… and I’ve been back a few times! Love their merchandise too.
Were you INSIDE the store when the doors opened, Cindy? Good thing everything is SOFT! HA! Actually it was all very controlled and really quite fun!
*** I’m assuming you got your SWAG BAG game on, as well?
Hi Jamie,
You look beautiful!
I love the sweater. I usually wear cashmere as I am allergic to many yarns. If this sweater soft? Are the metallic fibers scratchy? Sorry to sound so picky but it doesn’t take much to make me feel uncomfortable.
Hi Debbie,
I wanted to go get the sweater so I could properly respond to you. Never worry about asking detailed questions such as these. I don’t have any allergic issue to fabrics but my Mom does so I totally understand your question. I knew the sweet was soft but I wanted to run my hand over the metallic fibers and they don’t stick out and/or poke. I think you should just verify if the yarns are some that you can wear.
I hope that helps! – Jamie
Great store. I’m anxious to go. So happy they’re here.
Our store is super pretty, Kyla! XO
Where did you get those great shoes?? Love them!
Hi Patsy,
They are from Soft Surroundings. I linked to them on the post and they are available in 2 colors. (mine are the darker pair)
Are you wearing the brown boots or the dark grey looking boots? because it looks brown in the pictures and I love that color. Is it a woven top to the boots? I don’t think we have a store yet in California 🙁
Thanks!
Hi Cindy,
I don’t think they have a store yet in CA either. I’m wearing the darker boot (they actually call it black… if you compare the two colors on the site, the woven is more silver on their black boot, and more gold on their brown boot) … I’m not sure I understand your second question, though. Can you ask another way? — Jamie
Love Soft Surroundings, great things 🙂 Outfit is adorbs! Those boots!
This is one of my very favorite merchants! Can’t wait to see their store! 😃😃😃
Great booties!
Looks like a fabulous store! Can’t wait to check it out the next time I’m in NM! Loved following you along on IG stories!
I WAS having a good time, GF!
What fun! I think I need the Paris Faux Body Pillow now! I am the pillow queen–I have to sleep with 4 pillows. Just to give you an idea of my delicate nature, my favorite fairy tale is The Princess and the Pea.
Ha! Thanks for the giggles, Princess Kim!
Heehee gosh you make me laugh Jamie PEEKABOO!
This shop looks awesome, if those cute booties you’re wearing are anything to go by 😉
Did you get the clip-in pony tail? xx
Ha! No but that didn’t stop me from loading up on beauty essentials. XO